Email marketing is a cost-effective solution that gives you the power to reach your target audiences right in their inbox. Email marketing is important for building relationships with prospects, leads, current customers, including past customers because it allows speaking directly to them, in their inbox, at a time that is convenient for them.
Over 273 billion emails are being sent every day. Email marketing allows you to educate your brand or keep them engaged between purchases, make them aware of new products, discounts and other services.
A successful email marketing campaign is an effective way of reaching out to potential prospects and customers because it will get the recipients to take action, engage with your business, and help get more leads and sales.
You can use emails to send advertisements, request business, and solicit sales or donations.
By the end of this guide, you’ll know the steps you need to run a successful email marketing campaign which will enable you to get more attention and engagements.
6 Effective Email Marketing Strategy To Generate More Sales
Keep your Subject line concise.
Subject lines are extremely important for your email marketing success. They can either make or break the success of your campaigns. Good subject lines give people a reason to check out your content.
Subject lines with a sense of urgency give at least 22% higher open rates. Also, email subject lines with 6-10 words are those with the highest open rates.
Creating the right subject lines
- Be descriptive. Try to communicate the benefits of your promotions or call attention to specific deals.
- Limit punctuation. Too much punctuation, especially those with special characters can make your email look like spam and send your email directly to spam messages.
- Keep it short. Users don’t like wasting their time on lengthy emails, especially those using mobiles. So, always make sure you go straight to the point. Use not more than 9 words and 60 characters.
- Use Emojis carefully. Emojis are used to supplement words rather than replace them. Do not use more than one emoji at a time.
- Make your layout easy to read. Make it understandable.
- Do not include your company’s name or your products name in the subject line if you are promoting a general checklist/ industry research report. The focus should be on the topic and how it can help your customers. Except when you are offering a discount on your product or sharing tips on how to use your products.
- Test or check your email for errors before sending them out. You can also use an error-correction app like Grammarly and so on to check and correct mistakes while typing.
2. Get familiar, but set your boundaries.
While it’s great to get personal or familiarize the relationship you have with customers, you have to be careful not to cross the line. It is great when you correctly address a customer by their name, this pulls them a little closer and earns their attention, but some of them may not like you overusing their names.
You can use other personalised tools to get the attention of your targeted audiences. Personalization is the act of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them.
Moreover, personalization can soften the edges of big and small businesses and add a level of human connection between you and your customers.
- You can use targeted automation such as birthday deals and post-purchase follow-ups. According to statistics, birthday emails generate 342% higher revenue per email and a 481% higher transaction rate than promotional emails.
- Ask the right questions. Ask customers their reason for visiting your website, becoming a user or subscribing to your emails. This can give you insightful data that will lead to your business sending them incredibly targeted emails.
3. Pick the right time to send emails.
It’s no secret that certain times of the day prove to be better and productive than others when it comes to sending emails. You can use the customers’ database to send your emails at the best time since it’s not likely that all your customers are in a particular location or respond to emails at the same time. Your customers are all scattered on the surface of the earth.
You can also use automation tools that can help you to execute advanced multivariate testing to find the ideal timing for messaging your users. This kind of email marketing can save you from investing time and resources into the wrong email marketing strategy.
4. Send Mobile-friendly emails.
80% of internet users use a phone. Every customer will always look for high quality and services that are easy to use. No customers will desire smooshed and sloppy emails.
Here are tips to create mobile-friendly emails
- Always create one-column emails.
- Use a bigger font size.
- Have easy to tap, call to action buttons.
- Add photos that support your messages.
- Include your logo. This can help establish trust and make your messages appear more credible.
- Make it scannable
- Remember to add alt text to ensure that readers can grasp your message even if the image doesn’t load properly on their devices.
5. Re-engage with inactive customers.
You can classify a customer as inactive if they have not checked your page for three, six or nine months, or if they don’t click on the email sent to them. For you to determine an inactive customer, you need to know what they’ve been doing before that they no longer do. After this, you take steps on how you can win them over once again.
Don’t wait until it is too late to do that. If you can’t align with their current state, they will likely remain inactive and disengaged- Jenna Hinrichsen, Advanced RPO.
Ways to re-engage inactive customers.
According to Leslie Samuel, Create the content they are seeking. Create contents that help them with their struggles, answers their questions, and bring them to accomplish their goals. Do this consistently and they will be more likely to engage.
If you don’t ask, you won’t know. Don’t fold your arms and guess while those customers have been inactive, another way to go about it is asking them directly. Contact a sampling of those customers and ask questions. Find out their goals and needs, what challenges they are facing and what support they are looking for. This will show them that apart from your business, you also care about their being.
6. Know your goals.
Think about what you want to achieve. Your goal nudges you towards a particular direction.
The typical goal for an email marketing campaign include:
- Welcoming new subscribers, telling them about your business and values. This will help build a relationship with them.
- Boosting engagement with your content and business.
- Nurturing subscribers by providing something they’ll value.
Trust is valuable. It is like gold. Great email marketing will help to build trust which will keep your prospects and customers invested in your products, services and brands.
Choose the one that best helps your business or company.